Tweet I was recently asked about using multiple website domain names that point to the same website. The person I spoke with said that they had been told that using a name, like MaryJones.com was not as effective with search engines as something that described their business, such as ElderLaw.com. If you’re trying to build […]
Test Your Marketing & Improve Conversion by Sitting on the Hotseat
Tweet I’m a fan of author and information marketer, Dan Kennedy. Kennedy and his partner Bill Glazer have built an enviable franchise, including books, newsletters, conferences, training, etc. And around the country, there are Glazer-Kennedy Inner Circle Chapter Meetings where everyone has a chance to discuss marketing, exchange ideas and to network. In Chicago, the […]
How Not to Get Better Website ROI Case Study #2
Tweet Here’s another example of inferior website development that will cost the company revenues, profits, customers and maybe someone their job. Not long ago, I visited a suburban Chicago company that makes films and other products for an industry that ships many little things at once. Their fairly new website just wasn’t generating any leads […]