Tweet How to Create a Detailed, Goal-Oriented Social Media Strategy If you’re considering adding social media to your digital outreach, you probably have at least a few questions as you begin to create your strategy. Everyone’s strategy will be different depending on target audiences, which social platforms they use and how they react with them. […]
How To Use Online Communities to Promote Ideas, Services and Products
Tweet Panel Discussion: How To Use Online Communities to Promote Your Ideas, Services and Products I was recently honored to be on the panel at Metropolitan Club of Chicago’s Business Alliance presentation on using online communities to promote your business. Fred Cadena moderated the program that included Mana Ionescu, president of Lightspan Digital; J.D. Gershwin, […]
Social Media Strategies from IBM
Tweet Social Media Insights from IBM Ed Brill, who heads up Social Media at IBM was on the Noon Business Hour at WBBM Radio yesterday. What he said bears repeating and is often the point that is hardest for most people to understand. The benefit of social media is the ENGAGEMENT. Don’t broadcast. Engage your […]