Tweet I'm a fan of Dan Kennedy and his series of No B.S. books on marketing and sales. I've read most of them after a couple of customers suggested them several years ago. I've blogged about attending monthly Glazer-Kennedy chapter meetings and the discussions we have on marketing and sales success. It's a great opportunity […]
Using Bullets in Website Content Creation
Tweet In my most recent post, I discussed an overview of website content creation, which is a key factor in creating web site ROI. Let’s drill down a bit and discuss the use of different types of bullet lists as a technique for presenting information in the attention deficit work of web surfing. Successful websites […]
Effective Website Content Creation
Tweet Creating content for a website is the biggest impediment we have in building websites. But great content is a key to converting website traffic to customers, volunteers, donors, etc. Some people are not writers, some are afraid “the boss won’t like what I write,” many have trouble envisioning what their words will look like […]