Tweet From the Mailbag I was asked the following question and thought I would share the answer with you… “Judy” asked me what her options were with respect to sending emails to a group she belonged to and sponsored. I gave her two pretty good options to build a list of prospects. Hi Kurt! How […]
Content Strategy
Tweet What is Content Marketing? To develop a content strategy begins with understanding what content marketing is. In this post, we will define content marketing and share a dozen links to more tips and resources. Like Social Media, Content Marketing isn’t new. The way we communicate using social, including blog content, has evolved with technology. […]
The Difference Between Writing Content for a Website and a Blog
Tweet Site Content and the Stage of the Buying Cycle There are Two Types of Website Visitors at Different Stages in the Buying Cycle Our friends at Orbit Media in Chicago posted an awesome Infographic that illustrates the difference between writing content for a website and a blog based on visitor intent and where they […]