Tweet Social Media Insights from IBM Ed Brill, who heads up Social Media at IBM was on the Noon Business Hour at WBBM Radio yesterday. What he said bears repeating and is often the point that is hardest for most people to understand. The benefit of social media is the ENGAGEMENT. Don’t broadcast. Engage your […]
How Not to Do Twitter
Tweet I was coaching a client in the hospitality industry on how to find people to follow on Twitter and the tactical opportunities you can gain by selectively looking at who your competitors, vendors and associations are following or being followed by. We had done some Google searches related to meeting and event planners and […]