Tweet One of the best ways to improve a website and increase your ROI is to revise your copywriting. All too often, a site's content is never updated. Here is an exercise that we often do to begin developing content for a site that you may find useful. Approach the page as if you can […]
New Search Engine Ranking Tool
Tweet One of the biggest mistakes people make with their websites is not checking any metrics and making proper decisions. One set of metrics you should follow is your page rank for coveted keywords across multiple search engines. You need to know this stuff! If the search engines don’t rank you, then your prospects won’t […]
People Buy What They Want, Not What They Need
Tweet Here’s something I learned while looking up other things. A guy is blogging today about Internet marketing being all about selling benefits; of creating new needs and wants. And then goes further to say that you can reinforce those needs by selling them ideals. (EG: a Hummer is not just transportation, it’s a coveted […]