Tweet In my most recent post, I discussed an overview of website content creation, which is a key factor in creating web site ROI. Let’s drill down a bit and discuss the use of different types of bullet lists as a technique for presenting information in the attention deficit work of web surfing. Successful websites […]
Effective Website Content Creation
Tweet Creating content for a website is the biggest impediment we have in building websites. But great content is a key to converting website traffic to customers, volunteers, donors, etc. Some people are not writers, some are afraid “the boss won’t like what I write,” many have trouble envisioning what their words will look like […]
Increase Website ROI With Updated Copywriting
Tweet One of the best ways to improve a website and increase your ROI is to revise your copywriting. All too often, a site's content is never updated. Here is an exercise that we often do to begin developing content for a site that you may find useful. Approach the page as if you can […]