Most people who visit a website are looking for a solution. Does your website convey your solution in an easy to read manner?
Website Strategy: About the About Us Page
Tweet I received an email from someone who wanted to know what to say on the About Us page of his website. Here is my response: The About Us page is not usually the most visited page on a website, but it's important for several reasons. One is that visitors who are considering your products […]
Annual Website Assessment (Pt 4) Messaging
Tweet As you review your website and list the changes that need to be made, one of the most important is the messaging – all the text and graphical content that greets your site visitor. Messaging has a huge impact on conversion and web site ROI. First, Is the information 'chunked?' People skim websites and […]