There may be some new twists or applications, but it isn’t much different than the days of people meeting in the town square or at the general store. Or more recently at a chamber function or conference. When I speak or lead workshops, I have a slide that shows social networking/marketing technology going back to the first post office in Persia 500 years BC.
Start providing value, or lose to price.
Jeffrey Gitomer and Chris Brogan both addressed the importance providing and selling value, instead of selling on price today. Both have message that will help improve website ROI.
Do You Update Your Website Content Regularly? If not, it can kill you.
A new survey points to a very real problem that affects website ROI significantly. The results are not surprising, but here’s why not updating your website content can kill sales, bore customers and clobber your search engine rankings.