We built a website a few years ago for a firm that sells an online service. “How many of these do you want to sell?” I asked. “50,000” was our customer’s reply. I explained that with a conversion rate of anywhere from less than 1% to, possibly 3-5% that he was going to have to generate significant traffic to his site to meet his goals.
He decided to focus primarily on cold calling!
“Good luck with that.”