Fun With ROI

Tweet Here’s a fun little post to end the week – something I learned while looking up other things. A new survey by AskMen.com and a hair coloring company tries to answer the age-old question, "Blond or Brunette?" According to their survey of 4,000 men ages 18-34, about 2/3 would rather spend their money on […]

People Buy What They Want, Not What They Need

Tweet Here’s something I learned while looking up other things.  A guy is blogging today about Internet marketing being all about selling benefits; of creating new needs and wants.  And then goes further to say that you can reinforce those needs by selling them ideals. (EG: a Hummer is not just transportation, it’s a coveted […]