I was invited to sit in on a presentation to entrepreneurs last night by a company that provides an interesting array of services to SMBs around the world. I thought I would share some of the highlights with you for consideration. Many of these subjects I’ve written about in the past and will continue to do so. But I think zeroing in on even a handful of these will significantly boost ROI.
Start providing value, or lose to price.
Jeffrey Gitomer and Chris Brogan both addressed the importance providing and selling value, instead of selling on price today. Both have message that will help improve website ROI.
Make No Mistake – Business IS Improving
The economy may not be great and may never return to the heady days of yesteryear. Unemployment is too high and not enough is being done to fix it, which is a key to improving business. But make no mistake, signs suggest that business is improving!