Tweet How to Chunk Website Content Chunking is a method of presenting information into small pieces or ‘chunks’ of information to make reading and understanding faster and easier. Learning how to chunk website content is especially useful for material presented on websites because readers tend to scan pages first before they decide to read the full page. […]
How to Find Your Perfect Audience
Tweet How to Create Target Personas This post is a followup to Writing Content for a Website. In this post, we are going to cover a very new and counter-intuitive way to find your perfect audience using surveys. Content can also be used to rank higher in Google, Bing and Yahoo. For more on that, […]
Writing Content for a Website
Tweet The Biggest Obstacle to Building a Website In 20 years of building websites for clients large and small, we always tried to refine our process to make website development as easy and effective as possible. To do it right, website owners need to understand their target personas (audience), their needs, their competitors, the resources […]