Tweet Case Study: I have a customer with a pretty decent offer on their site but very low sales. There are a number of ways to increase traffic profitably, which results in an improved website ROI. "Pat" has a website in a decent niche that would seem to be profitable. Pat has a significant background […]
Annual Website Assessment (Pt 3) Links & Functionality
Tweet One of the quickest ways to lose a visitor (and a conversion) is with broken links and functions. When a visitor hits a dead end, your site may as well be flashing "Loser-Loser" in big red letters across the screen. It's even worse when the broken link is a money link (purchase, donate, register) […]
Annual Website Assessment (Pt 2) Website Metrics
Tweet One of the most important elements of your website assessment is knowing how many visitors your site gets. Without traffic, your site fails.I've discussed website visitor metric before, so I won't discuss the difference between "hits" and "visitors." But you should track and study these useful metrics: Visitors: Knowing how many come to your […]