A new survey points to a very real problem that affects website ROI significantly. The results are not surprising, but here’s why not updating your website content can kill sales, bore customers and clobber your search engine rankings.
Market Research: How to Tell What Your Prospects Want
So, how do you find out what your prospective customers want? How do you find the terms they use?
By visiting blogs that cover the niche. By participating in forums and other Web 2.0 communities related to your industry. By reading the publications they’re reading. By subscribing to online newsletters, both paid and free.
Where do all the good ideas come from?
My friend Liz Strauss likes to say, “The people who will get rich on the Internet are those who solve a problem the Internet didn’t cause.” I think you could succeed with that mindset OR of solving problems created BY the Internet!