Tweet My friend and mentor Al Lautenslager have been kicking around an idea for a year or two, so over the summer we began developing the Marketing Community Inner Circle. Al is a best-selling author (He co-wrote Guerrilla Marketing in 30 Days with Jay Conrad Levinson and other books), marketing coach and in-demand public speaker.I'm […]
E-Mail Don’ts (2 Case Studies)
Tweet I have a couple of case studies to share with you relative to E-Mail. Last week a customer told me that she was going to use a buddy's list to send out email promoting her services. "No No No No No," I replied. There are multiple reasons why. It doesn't comply with the Can-Spam […]
Lousy Customer Service Kills Conversion & Repeat Business
Tweet My wife bagged her first deer last week. We were driving south on Rt 61 just north of Muscatine, Iowa. Julie was going 65mph in my Grand Cherokee when all of the sudden BLAM! A 300-pound doe ran into the side of the car! After the initial shock, we pulled around to a safe […]