Tweet I was coaching a client in the hospitality industry on how to find people to follow on Twitter and the tactical opportunities you can gain by selectively looking at who your competitors, vendors and associations are following or being followed by. We had done some Google searches related to meeting and event planners and […]
Website Strategy: About the About Us Page
Tweet I received an email from someone who wanted to know what to say on the About Us page of his website. Here is my response: The About Us page is not usually the most visited page on a website, but it's important for several reasons. One is that visitors who are considering your products […]
Mailbag: Flash & Video on Home Page
Tweet I had a customer ask recently about adding a video to their Home page, which also features a flash animation. Here is my response. We can work on a Home video, if you like, but I really wouldn’t recommend it on a page with Flash. -It may “fight” with the Flash animation – you’d […]