Tweet Brian Solis has an excellent post this morning on measuring ROI in Social Media. One of my biggest takeaways is the survey he cites is that 84% of marketers don't measure Social Media Return on Investment. He suggests that you tie social media initiatives to specific outcomes: – Sales – Registrations – Referrals – […]
More on Website Success and Return on Investment
We built a website a few years ago for a firm that sells an online service. “How many of these do you want to sell?” I asked. “50,000” was our customer’s reply. I explained that with a conversion rate of anywhere from less than 1% to, possibly 3-5% that he was going to have to generate significant traffic to his site to meet his goals.
He decided to focus primarily on cold calling!
“Good luck with that.”
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