A new online record has been set. On the new Cyber Monday, er Cyber Thursday (December 6), comScore reports $800 million in online sales as holiday buying shifts from traditional bricks and mortar stores to the ‘Net. That’s a $67 million increase over the day after Thanksgiving (Cyber Monday) this year.
Last year’s biggest online sales day was Wednesday, December 13, when sales totaled $667 million.
But we might set another record this year – maybe a day this week. eBay employees have coined the term "Green Monday" for the 2nd
Monday of December. eBay’s biggest days each of the last 3 years were
the 2nd Monday. Might the rest of the online community see record sales the same day? Or maybe it will be today. Today is December 13th.
Published reports say online sales are expected to soar 20% this year. Compare that sales gain to offline retailers. Chicago-based ShopperTrak says sales fell nearly 3% for the week ending December 8th and store traffic was down 12% from the same period last year. Sales were down 4.4% the week before and many analysts can’t remember when sales declined 2 consecutive weeks during the holiday season.
The National Retail Federation is forecasting the smallest holiday sales gain in 5 years – just 4%
— Kurt Scholle
www.webasylum.com