Tweet How to Competitive Intelligence: How to Research Your Niche My presentation, “Spying on Your Market With Social Media” at The Niche Affiliate Marketing System conference in Atlanta last week, I shared some free tools to gain knowledge of what solutions your market is looking for and who is talking about what. This information is […]
How old does a Social Media Manager need to be?
Tweet Last week, the social media community was buzzing about a post by recent University of Iowa graduate Cathryn Sloane titled, “Why Every Social Media Manger Should Be Under 25.” One of her arguments was… “You might argue that everyone, regardless of age, was along for the ride, or at least everyone under the age […]
What is the ROI of Social Media? How to Calculate Social Media ROI
Tweet I was recently asked, “Hey Kurt, what is your take on measuring social media ROI?” Thanks. That’s an easy question to answer! Not. And are we talking Return on Investment or Return On Influence. Probably the former, but the latter might be more interesting! There are many ways to calculate ROI. Google the term […]