The best way to build traffic to your website and generate ROI is to build outside links to your site. There are two advantages of inbound links: 1) The search engines often use the number of links as a proxy for site popularity and 2) links found on other websites might attract humans who click on those links and land on your site.
Market Research: How to Tell What Your Prospects Want
So, how do you find out what your prospective customers want? How do you find the terms they use?
By visiting blogs that cover the niche. By participating in forums and other Web 2.0 communities related to your industry. By reading the publications they’re reading. By subscribing to online newsletters, both paid and free.
What is a Trackback?
Essentially, trackbacks are notifications from one website to another that it’s been linked to. This action is sometimes referred to as a trackback ping.
Inbound links to your blog usually help increase your search engine rankings. Those links are more valuable depending on a number of criteria, including those coming from a related niche, a site with high page rank and good keywords being used in the anchor text.