Google Buy Buttons on Ads
Google wants to make it easier for people to buy products on their mobile devices and are about to start testing “Buy” buttons on mobile ads.
Tests of the “Purchases on Google” program are beginning with select national retailers. Consumers will start seeing the new “buy” buttons in search results. When the button is clicked, they will be taken to a page, hosted by Google, where the product can be purchased.
The retailers will sell and ship the orders, not Google.
Google said on it’s Inside Adwords blog, that just under $1 trillion of in-store purchases in the United States were influenced by mobile search before or during shopping trips; that’s about 28% of total sales.
“For retailers, opting in to Purchases on Google means improved mobile conversions thanks to a simplified checkout process. Participating retailers only pay for clicks on the shopping ads to the product page; all clicks and interactions on the product page are free. While Google hosts the product page and provides purchase protection for customers, retailers own the customer communication and can offer customers the option to receive marketing and promotional messages.”