Writing about things he learned while looking up something else was a popular feature for the late syndicated columnist, Sidney J. Harris. (I started reading at an early age)  I share the same types of things when I think it will interest you.

An information marketer I follow and like is Russell Brunson.  He posted something interesting on his blog about how often blogs come up in search rankings vs. websites.  I found his conclusions to be very interesting and SURPRISING.  I wish I had thought to test it as he did.

An information marketer I follow and like is Russell Brunson.  He posted something interesting on his blog about how often blogs come up in search rankings vs. websites.  I found his conclusions to be very interesting and SURPRISING. And it seemed that the market didn’t matter.

He wrote, "The more general term, with the largest number of searches produced the least number of blogs in the search results."

I wouldn't be surprised that ecommerce sites, using long-tail keywords, might outnumber blogs.

"The searches that I used to find the search results with the
greatest number of blogs in the results are not well searched terms at
all."

Which means that bloggers should research the keywords and phrases that their target audience is using.

I got interested in blogging after attending a Crain's Chicago Business Breakfast three years ago where the panel talked about success at building traffic using blogs.  Until then, I had dismissed blogs as pretty useless information about someone's cat, boyfriend, favorite team, etc.

I saw the results and we continue to see them.  Since then, blogging as a business has  exploded with all types of interests supporting full time bloggers.  Sometimes the bloggers earn a living with advertising, but affiliate marketers use blogs to promote the products they sell.  Companies use blogs to promote their products and services and provide support and customer service.

Question 1: If websites generally come up in searches more often that blogs, does that mean that blogging, as an industry, is not a significant business?  20-30% of the online pie is still significant!

Question 2: Is the share for blogs growing?

I think there is also value in blogging for the interaction that comes from all forms of social media.  There are case studies that support  that.

– Kurt Scholle, the Website ROI Guy