December 11, 2016

Best Podcasts: Online Marketing Made Easy

Best Podcasts for Small Business Series

In a previous post, I listed 6 podcasts, that I liked best, for small business website owners and managers.  Let me share why I like listening to Amy Porterfield’s podcast:

Online Marketing Made Easy Amy PorterfieldOnline Marketing Made Easy

Amy has a great background working for Tony Robbins and Harley Davidson, her first job out of college.  For Tony, she had roles as Content Manager and then managing large marketing campaigns.  That must have been an awesome experience! She has nearly 75,000 Likes on Facebook.

She’s easy to listen to, kinda reminds me of Giada De Laurentis on Food TV, and the podcasts are well organized and professionally produced. She’s the most corporate of the 6 and that’s fine.

But it’s not just what she teaches, (we’ll get to that below) it’s how she presents herself. Totally trustworthy and committed in a world of info-marketing snake oil salesmen.  Her values:

  • Hard work, but you have to be able to throw it all away for love and family
  • No drama
  • Acceptance – no judgment lives here
  • Wearing my heart on my sleeve
  • Embracing what’s next
  • But mostly, that social media should be something you enjoy, not dread.

Want more? Wiley asked her to write the book, Facebook Marketing All-in One for Dummies. I have that book and highly recommend it!

What I Learned

The Online Marketing Made Easy podcast has tackled a range of subjects, including email, YouTube videos and obviously Facebook.  Like so many, she advises you to accommodate mobile users, who have become a majority of Internet users. “47% of people who have to pinch or zoom will not return to your blog.”

Here are my biggest takeaways: [Read more…]

Best Podcasts for Small Business

Learn how to manage a profitable website and have some fun too!  We all consume information different ways for different reasons.  I try and read about 20 books a year, attend a half-dozen conferences and subscribe to several magazines to learn how to build, market and manage profitable websites for clients and my own projects.

I look at blogs that are recommended in social media, but I just don’t stay up with subscriptions like I should.  There is only so much time… I can increase my efficiency (and ROI) by combining tasks like listening to podcasts while driving or getting a powerwalk in.

Over the past couple of years, these have become my favorites, for the information they share and the manner in which it is presented.  For small business owners and entrepreneurs, you may find that these podcasts cover a very good range of information.

I’d also like you to share your favorites in the Comments below! I will be writing about each of these in future posts.  I will share some of my biggest aha moments from each. Stay tuned!

Best Podcasts for Small Business

Best business podcasts: Amy PorterfieldOnline Marketing Made Easy: Amy Porterfield

Amy is the author of “Facebook Marketing All in One for Dummies” and is probably the most ‘corporate’ in her approach. Her information is solid.

She has leveraged her experience with Tony Robbins and her stint at Harley Davidson to develop products and webinars that show how to monetize your online marketing and blogging efforts using her own tested lead generation strategies.

Topics include “how to successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing.”

If you’re interested in promoting your products and services using webinars, Facebook advertising, a variety of social media platforms, an online course, video marketing, or content creation, then you too will find her podcast beneficial.  And she seems like the nicest person in the world!

She began by scripting her podcasts and then talked about advice she had received to work from outlines, which I prefer.  Her guests are great subject matter experts.

(Click here for my Online Marketing Made Easy review)

Best podcasts for small business Internet marketingFreedom Ocean: James Schramko & Tim Reid

The intro says “James makes millions on the Internet. Tim has millions of questions.” This is one of my favorite podcasts for the really good information on website strategy and marketing, but these two Aussies are fun to listen to!

James Schramko has created a life of freedom for both himself and his family thanks to mastering (seriously mastering) all there is to know about internet marketing.” ‘Timbo’ Reid has learned well from James and has even come out with his own podcast – Small Business Big Marketing – and coaches and speaks to entrepreneurs around the world.  Put them together and it’s like listening to Gilligan and the Skipper!

James quickly rose as the most successful luxury car salesman in Australia, but he wanted more control and income (who doesn’t?) as he turned to the Internet to somehow replace his paycheck.  The Freedom Ocean podcasts sometimes refer the the steps he took in developing several online businesses.  He also serves up generous portions of what’s working now, which is quite valuable in a business dominated by changing algorithms, tactics, platforms and strategies.  All very valuable to online entrepreneurs and businesses.

(Future link to some of my biggest takeaways from the Freedom Ocean podcast)

*Bonus Podcast! James can also be heard on SuperFastBusiness podcast.

Best marketing podcasts for small businessMarketing Con Queso: Justin Brooke & Michelle MacPhearson
“The only podcast that makes marketing ‘mo easy and less cheesy‘!”  Their tagline is technically wrong as ‘con queso’ means WITH cheese, but there is nothing cheesy about the content they share.

I’ve known Justin for several years and attended a couple of his live conferences. He is wicked sharp when it comes to developing website traffic, has worked with some of the great marketers you could ever imagine and he has a great personality.  He and his wife Chaunna, also a very savvy online marketer, used to have a weekly online TV show – The Tuesday Tackle – which was fun and informative.

Podcaster Justin Brooke

These guys are thinking about the cigars they enjoyed near the pool last night.

The fun continues with Justin and Michelle MacPhearson, who I have followed for some time and bought some of her products, as well.  She contributes much of the “how to” information that is beneficial to online marketers.  She’s savvy on social media, website traffic and content marketing.

*Bonus Podcast! Check out Michelle’s podcast, “The Michelle MacPhearson Show: Social Media Marketing and Content Marketing Strategies to Grow Your Business.

(Future link to notes from the Marketing con Queso podcast)

I Love Marketing podcast with Joe Polish and Dean Jackson
I Love Marketing
: Joe Polish & Dean Jackson

Joe and Dean are solid marketers who are well respected by some of the titans of marketing. Joe made a name for himself teaching the carpet cleaning industry how to promote their services. Dean focuses on realtors.

This podcast covers a very wide assortment of marketing techniques, including offline, and that’s one of the reasons it’s on this list of best business podcasts.  I like the idea of a “before,” “during,” and “after” for any marketing campaign.

One of the things they’re most known-for are the “8 Profit Activators,” which were initially discussed in episode 31.  Great insights there!

This is the only podcast that I have any complaints about and they are:

  • The fidelity is not great, apparently because their sampling rate is lower than just about everyone else.  The problem is exacerbated by them not always speaking close to the mic.  So the show is sometimes hard to hear.
  • The description of the show always begins with “The one about…” which means you can’t read as much as you would like.

I can forgive those complaints as the information is really good.

(Future link to some of my favorite insights from the I Love Marketing podcast.)

Best lifestyle podcastTropical MBA: (Formerly The Lifestyle Business Podcast)  Dan Andrews & Ian

It’s all about entrepreneurship and Lifestyle Design, but with a slightly different perspective.  These guys primarily operate out of Asian countries and take advantage of lower labor costs, but working in areas where tech talent is plentiful – a lifestyle that probably appeals mostly to young single men.

While they focus on helping people create and manage location-independent businesses, the approach and information is useful to those who run location-dependent businesses!

One of the first things that attracted me was the idea of creating a business to support a lifestyle, rather than deciding what your lifestyle would be depending on your circumstances.  Dan and Ian discuss a wide range of topics, often sharing insights that come from two products they create and sell; portable bars and high-end cat furniture.

But the also discuss important issues, such as entrepreneurism, bootstrapping and ethics.

They have over 200 podcasts and 1 million downloads.  The podcast comes out every Thursday morning.

(Check back when I drill down and share some of the best content from the Tropical MBA podcast)

best podcast for passive incomeThe Smart Passive Income Podcast: Pat Flynn
7 million downloads is a testament to Pat’s popularity.  He makes money online several different ways and he shares the results of all income sources on a monthly basis.  In between, he has great information, often interviewing a guest.

He freely shares all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Listen to this podcast and you’ll learn how you can create multiple sources of passive income, which should appeal to just about all of us!

Learn how he banks a six-figure salary while working only a few hours a week. Automation, outsourcing, crowdsourcing, search engine optimization, building authority and trust, niche sites, social media, Facebook, Twitter, YouTube, Podcasting, eBooks, online courses, affiliate marketing, getting things done and everything that works (and doesn’t work) to help you better understand how to crush it with your online business.

(My biggest aha moments from the Smart Passive Income blog are coming soon!_

As I review my suggestions above, It’s clear that these are great podcasts for business; from the techniques shared by Amy Porterfield, James Schramko, Justin Brooke and Michelle MacPhearson to the lifestyle or entrepreneurial efforts of Pat Flynn, Dan & Ian to the comprehensive insights you find from Dean Jackson and Joe Polish.  I thank them all!

What are YOUR favorite podcasts for business?

Content Marketing World Day 2

The Best Tweets from Content Marketing World 2013

As I followed the Twitterstream from Content Marketing World in Cleveland, I was thinking that it might be easier to take notes from the comfort of my own office than if I were at the conference itself.  Yesterday I was talking about the benefits of attending conferences live, but with so many prolific Twitter reporters, it’s easy to get so much from 1,000 miles away.

I still don’t think it’s a substitute for the opportunity to meet people, hear their reactions and see the slide decks, but I learned a lot of good information from the tweets from Content Marketing World. #cmworld  Here they are with some comments by me in italics:

Summary of top tweets from day 2 of Content Marketing World 2013 #cmworld

I missed the first sessions.

9 out of 10 mobile searches lead to action; over half lead to purchase. (That’s pretty flippin’ important!)

@MarketingBuddy says that websites need to be laid out like comic books

Instagram is a wonderful way to see how users see content through their mobile eye

Lookbooking is like Pinterest meets Slideshare. Embed digital “books” with text. (I need to check this out)

Content marketing tool Lookbook allows you to create a visual digital “book” of your content recommended from @jcherno

The “Hippo” method of website redesign: Highest Paid Person’s Opinion. (That’s not always the best thing!)

9% of U.S. adults are using smartphones during sex.  12 percent of smart phone use during showering (They never explained how many were using a smartphone while having sex in a shower)

Quick trick: test visual rendering by pinning your site to Pinterest.

Most customers don’t want to have a relationship with you. They expect a solution from you“, by Ed Hadley.

Homepage carousels are great for art directors, bad for conversion. Well, damn. (First I heard of this. Interesting.  Our customers always like sliders)

Remember to measure your evangelists! (They are a target persona!)

Give evangelists something to evangelize. Supply sharing fodder.

Pick the right channels & platforms to connect and engage with clients ( go where they consume content). (YES! Determine who your personas are, where they hang out, what their pain points are and give them quality content every step of the way!)

content is liquid; it will adapt to whatever container you put it in.

Use structured content to develop a consistent experience regardless of device platform.

65% of smartphone shoppers say they prefer mobile web vs mobile apps for shopping

Look at everyone one of your images meta tags. (Develop custom meta tags for every picture, and custom title tags and meta descriptions for every page on your site.)

Marketing is Not A Department” says @bernieborges The marketing function belongs to all employees

Google image search now has drag and drop for image search! Take the time to add detail > get found first.

The more likes/shares your Facebook post receives, the higher % of your followers your post is shared with | Comments worth more (Many people don’t know this!)

Decide keyframes in your videos for YouTube. Google will use them in their search.

86% of Americans use a smartphone while watching TV. People are primed to do act while watching TV.

75% of people would not return to a mobile site that won’t load in four seconds or less (Google is watching this too!)

Been attending a webinar by Ann Handley of @marketinprofs on creating epic #content. Focus on empathy, utility and inspiration!

Content optimized for search engines is not necessarily optimized for sharing.

People take in visual content 60K times faster than written content.  (And people scan web pages before they decide whether or not to read them)

Without a story your organization is forgettable, maybe even boring (Story telling was a big subject at Content Marketing World. Case studies are similar and effective, especially if you end the story with a testimonial!)

52% of B2B content marketers say they face challenges producing the kind of content that engages.

Stories help customers to remember your company. Where would Allstate be without their main character Mayhem? (It helps them like and trust you too)

40% of content marketers own less than 10% of the budget

Look at your title. Think how it works visually. A shorter title gets bigger type!
Consider the cover, it’s critical

The CMO should be the 2nd most important person in a company,@bethcomstock from GE is an example

We invented this super-charged SEO approach…and then realized it already existed. Content marketing

content creation is expensive. Leverage other people’s resources/content

Secret sauce, secret sauce, secret sauce… Enough with the sauce.

“If you don’t have room to fail, you don’t have a right to grow.”

For SEO, don’t forget to go back in time. Top searches for 2012. Can you bring it back for 2013?

Webinar attendance measures: Send to 50K qualified, 3 weeks out, 4x. Expect 1/4-1/2 % response and 40% actual attendance.

Ignore click thru rates : Shoot for a zero opt-out rate

Avoid the “landmark” writing session. Write 30 minutes a day. Then re-read what you wrote, or notes, or mind map. (Spread out is better. BUDGET enough time for each project!)

Spend 80% of your time on content distribution and 20% on creation. (Lotsa people tweeted about the 80/20 rule.  One of the biggest take-aways from Content Management World!  Creating focused content that appeals to your audience is critical, but you need to spend much more time promoting it to those audiences on the platforms that they prefer.)

Avoid TH:DR (Too Hard – Didn’t Read) – 94% of viewers leave a site without reading a single word! Make content more effective (Make it scannable!  Images are strong.  I coach my clients to try and write site content with a headline, a couple sub-headlines or bolded text, some bullet points, and only then, a few short paragraphs and some attractive images.  BTW, I don’t know if I have them in my notes, but the use of humans in images was recommended.)

People remember stories, not facts

Want content ideas? Find out what prospects are asking your sales team and answer them through content (Also monitor Answer sites related to your niche.  Bonus Tip: Google “your keyword or niche” + FAQs to find out what others have deemed most important or top of mind)

Timing is defined by your audience not you. Press Releases accrue views over time.

Be a do-er. Test stuff. Slideshare, Youtube, Pinterest are free. Use them to test how your content will look.

Strategy = “Hire great people, and good things will happen.

Award Winners:

Pace @PaceComm won Agency of the Year

Julie Fleischer @jfly from Kraft Foods won Content Marketer of the Year

Joe Chernov @jchernov tweeted: Couldn’t be happier to hand over my Content Marketer of the Year tiara to … @jfly! Congrats & deserved!

Marketer of the Year finalists were Todd Wheatlan Julie Strawson, Julie Feischer, Christa Carone, G.Stenitzer, Linda Boff, Chris Fram

Best length for video is 60-90 seconds, @ToddWheatland

@LinkedInMktg, aka Jonathon Lister from LinkedIn is giving the afternoon keynote:

@LinkedInMktg has and always will have a members-first mentality, even over revenue

The same person who goes to LinkedIn in the day may go to Facebook at night. They behave differently in each place. (They invest time in LinkedIn.  Facebook is less an ‘investment.’)

Professionally we invest time vs Spending our personal time. Nice B2B vs B2C perspective for marketers

Marketers must adopt a ‘members-first’ approach to content. Deliver a meaningful amount of high quality content

My key takeaway from day 1 of #cmworld: Content needs a post-publication strategy.  (See above. 20% create content and 80% promoting it)

Every story is made better with a great visual.

Impressive: Hubspot’s native ads on LinkedIn generated 400% more leads than all other marketing.

Change the mantra from “always be closing” to “always be helping”

Building relationships is not just about content but context.

The key ingredient to creating better content is relevance (You need to know your personas to create better content!)

When seeking relevance, find qualitative info, not just quantitative info on audience.

This is great stuff: Moving from information to insights makes your content relevant.

Real-time, relevant content – 1)Wait for the moment; 2) In the moment; 3) Anticipating the moment (predict)

Is your content relevant? Look at: Social engagement, Increased referral traffic, Higher quality leads (…and sales. THAT’s how you measure social media ROI!)

When creating global content, @rohitbhargava says apply LIST method: ensure Language, Idioms, Spelling, Time Zone are appropriate.

Put podcast on website but on: stitcher,soundcloud, blogtalkradio,spreaker,bluebrry, ibsyn

Half of podcast consumers are age 12 to 34.

Storytelling is the new currency in B2B conversations. Convert client interactions into shared experiences.

Benefits of Humor: evokes emotion, cuts through the noise, humanizes the brand, shows authenticity

Despite what we saw from @Mildenhall amateur-quality video is OK for most brands. (I agree.  In fact, I think audio quality is more important than video quality!)

VIDEO: Embed subscription forms into your videos. Allow docs to appear during video. IE. masterclass.com

Marketo got 8k views for a whitepaper on inbound marketing. They turned it into a (more visual) SlideShare, & got 328k views!

Failure is part of the creative process.

 Do any of these ideas inspire you?  Can you implement them and profit from them?