Learn how to manage a profitable website and have some fun too! We all consume information different ways for different reasons. I try and read about 20 books a year, attend a half-dozen conferences and subscribe to several magazines to learn how to build, market and manage profitable websites for clients and my own projects.
I look at blogs that are recommended in social media, but I just don’t stay up with subscriptions like I should. There is only so much time… I can increase my efficiency (and ROI) by combining tasks like listening to podcasts while driving or getting a powerwalk in.
Over the past couple of years, these have become my favorites, for the information they share and the manner in which it is presented. For small business owners and entrepreneurs, you may find that these podcasts cover a very good range of information.
I’d also like you to share your favorites in the Comments below! I will be writing about each of these in future posts. I will share some of my biggest aha moments from each. Stay tuned!
Best Podcasts for Small Business
Amy is the author of “Facebook Marketing All in One for Dummies” and is probably the most ‘corporate’ in her approach. Her information is solid.
She has leveraged her experience with Tony Robbins and her stint at Harley Davidson to develop products and webinars that show how to monetize your online marketing and blogging efforts using her own tested lead generation strategies.
Topics include “how to successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing.”
If you’re interested in promoting your products and services using webinars, Facebook advertising, a variety of social media platforms, an online course, video marketing, or content creation, then you too will find her podcast beneficial. And she seems like the nicest person in the world!
She began by scripting her podcasts and then talked about advice she had received to work from outlines, which I prefer. Her guests are great subject matter experts.
(Future link to my Online Marketing Made Easy review)
The intro says “James makes millions on the Internet. Tim has millions of questions.” This is one of my favorite podcasts for the really good information on website strategy and marketing, but these two Aussies are fun to listen to!
“James Schramko has created a life of freedom for both himself and his family thanks to mastering (seriously mastering) all there is to know about internet marketing.” ‘Timbo’ Reid has learned well from James and has even come out with his own podcast – Small Business Big Marketing - and coaches and speaks to entrepreneurs around the world. Put them together and it’s like listening to Gilligan and the Skipper!
James quickly rose as the most successful luxury car salesman in Australia, but he wanted more control and income (who doesn’t?) as he turned to the Internet to somehow replace his paycheck. The Freedom Ocean podcasts sometimes refer the the steps he took in developing several online businesses. He also serves up generous portions of what’s working now, which is quite valuable in a business dominated by changing algorithms, tactics, platforms and strategies. All very valuable to online entrepreneurs and businesses.
(Future link to some of my biggest takeaways from the Freedom Ocean podcast)
*Bonus Podcast! James can also be heard on SuperFastBusiness podcast.
Marketing Con Queso: Justin Brooke & Michelle MacPhearson
“The only podcast that makes marketing ‘mo easy and less cheesy‘!” Their tagline is technically wrong as ‘con queso’ means WITH cheese, but there is nothing cheesy about the content they share.
I’ve known Justin for several years and attended a couple of his live conferences. He is wicked sharp when it comes to developing website traffic, has worked with some of the great marketers you could ever imagine and he has a great personality. He and his wife Chaunna, also a very savvy online marketer, used to have a weekly online TV show – The Tuesday Tackle – which was fun and informative.
The fun continues with Justin and Michelle MacPhearson, who I have followed for some time and bought some of her products, as well. She contributes much of the “how to” information that is beneficial to online marketers. She’s savvy on social media, website traffic and content marketing.
*Bonus Podcast! Check out Michelle’s podcast, “The Michelle MacPhearson Show: Social Media Marketing and Content Marketing Strategies to Grow Your Business.”
(Future link to notes from the Marketing con Queso podcast)
Joe and Dean are solid marketers who are well respected by some of the titans of marketing. Joe made a name for himself teaching the carpet cleaning industry how to promote their services. Dean focuses on realtors.
This podcast covers a very wide assortment of marketing techniques, including offline, and that’s one of the reasons it’s on this list of best business podcasts. I like the idea of a “before,” “during,” and “after” for any marketing campaign.
One of the things they’re most known-for are the “8 Profit Activators,” which were initially discussed in episode 31. Great insights there!
This is the only podcast that I have any complaints about and they are:
- The fidelity is not great, apparently because their sampling rate is lower than just about everyone else. The problem is exacerbated by them not always speaking close to the mic. So the show is sometimes hard to hear.
- The description of the show always begins with “The one about…” which means you can’t read as much as you would like.
I can forgive those complaints as the information is really good.
(Future link to some of my favorite insights from the I Love Marketing podcast.)
Tropical MBA: (Formerly The Lifestyle Business Podcast) Dan Andrews & Ian
It’s all about entrepreneurship and Lifestyle Design, but with a slightly different perspective. These guys primarily operate out of Asian countries and take advantage of lower labor costs, but working in areas where tech talent is plentiful – a lifestyle that probably appeals mostly to young single men.
While they focus on helping people create and manage location-independent businesses, the approach and information is useful to those who run location-dependent businesses!
One of the first things that attracted me was the idea of creating a business to support a lifestyle, rather than deciding what your lifestyle would be depending on your circumstances. Dan and Ian discuss a wide range of topics, often sharing insights that come from two products they create and sell; portable bars and high-end cat furniture.
But the also discuss important issues, such as entrepreneurism, bootstrapping and ethics.
They have over 200 podcasts and 1 million downloads. The podcast comes out every Thursday morning.
(Check back when I drill down and share some of the best content from the Tropical MBA podcast)
The Smart Passive Income Podcast: Pat Flynn
7 million downloads is a testament to Pat’s popularity. He makes money online several different ways and he shares the results of all income sources on a monthly basis. In between, he has great information, often interviewing a guest.
He freely shares all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Listen to this podcast and you’ll learn how you can create multiple sources of passive income, which should appeal to just about all of us!
Learn how he banks a six-figure salary while working only a few hours a week. Automation, outsourcing, crowdsourcing, search engine optimization, building authority and trust, niche sites, social media, Facebook, Twitter, YouTube, Podcasting, eBooks, online courses, affiliate marketing, getting things done and everything that works (and doesn’t work) to help you better understand how to crush it with your online business.
(My biggest aha moments from the Smart Passive Income blog are coming soon!_
As I review my suggestions above, It’s clear that these are great podcasts for business; from the techniques shared by Amy Porterfield, James Schramko, Justin Brooke and Michelle MacPhearson to the lifestyle or entrepreneurial efforts of Pat Flynn, Dan & Ian to the comprehensive insights you find from Dean Jackson and Joe Polish. I thank them all!
What are YOUR favorite podcasts for business?