Sometimes it pays to be lucky.

Kurt-Scholle-MeetupSome of my biggest successes in life have come from pure luck.

When I was doing morning drive for COZY Radio in Chicago, I just happened to be at the station about 2 o’clock one day when the phone rang. It was the program director of the Country-Coast-to-Coast radio network that Satellite Music Network in Chicago ran from suburban studios.

Mark Edwards was looking for a part-time disk jockey and calling around to see if air talent would be interested in a side gig. The idea of working for a network radio station seemed like a great career opportunity, but I knew NOTHING about country music.

So I went out to the store and bought 4 country 45’s, (yes when you could still buy them) put together a quick demo tape and shipped it off to SMN’s studios in Mokena.

To my delight, I got hired! I was heard on 248 stations across the country and into the Carribean.

I met some people who turned into great friends, earned an extra $10 or $15k per year and learned to love the Judds, Hank Jr, Highway 101 and a bunch of other great artists.

I even had a chance to meet Garth Brooks and Wynona in Nashville just before they became stars.

Then SMN, which was owned by ABC Radio, hired me as one of the voices of The Wave Network, which was a New Age format carried in 12 or 14 major markets.

My experience at SMN also added significantly to my resume and had an impact on getting hired by the Interstate Radio Network, a Tribune property, that broadcast out of the same studios as WGN Radio.

None of this would have happened if I hadn’t answered the phone that day when I normally would have left hours earlier. I got lucky.

I’m telling you this because I have stumbled upon a fantastic opportunity that I’ve jumped on and have decided to share with you. A lucky opportunity.

I’m a big fan of using Facebook to build businesses, not only for myself, but for my clients too. To do it successfully requires more than sharing stuff on a business page. You need to understand who your audiences are and hanging out where they are. That means participating in groups or on Fan pages and to really scale things up, using Facebook’s awesome ad platform.

A number of people are teaching courses on using Facebook and I’ve learned from a few of them.

Rebecca WardlowBut one of the people I respect most in Social Media is Rebecca Wardlow, who has presented at my West Suburban Small Business Support and Mastermind. Her presentations always get high marks and high attendance.

So when she told me that she was developing a Facebook Master Class, I was immediately ALL IN! I would have paid any price for Rebecca’s training.

(More Information on the Facebook Master Class HERE)

But you don’t have to pay any price because she’s offering a pre-Early Bird Special Offer for anyone who signs up before Tuesday.

Significant Savings!

She’ll be selling it for a couple hundred dollars soon, but she wants as many people in the first class, which is good for you and me.

Which makes it an opportunity for both of us to be both Good and Lucky!

You know that I’m all about Return On Investment and if you can’t make money off a $200 investment in Rebecca’s course then I might respectfully suggest that an online business may not be the best option for you.

DON’T PAY $200 when you can pay $50!!

You can register for this 6-week, lifetime access course for a fraction of that cost! (If you order today)

Go beyond attracting some Likes and followers and learn to turn them into customers and having a good time doing it!

What you’ll learn about using Facebook’s ads can easily save you hundreds of dollars over figuring it out on your own.

The course includes:

  • 36 videos
  • 12 live calls
  • a private Facebook Group
  • and all the worksheets you need!

You know I don’t promote much and I am not being paid to suggest this to you. I just believe in this course and Rebecca and know that she helps businesses thrive.

I hope you’ll join me…the class begins very soon. And the pre-Early Bird special ends on Tuesday. http://rebeccawardlow.com/facebook-master-class-early-bird

You lucky dog, you!

Best Password Manager

Don’t Write Down Your Passwords!

We were joking around on Facebook. Someone had found a book, described as the Internet Password Book, that you could buy that allowed you to write down all your passwords, including the login URL, user name and password for all accounts including social media sites, banking institutions, email and subscription or services sites.

password organizer notebookBad idea.

Very. Bad. Idea.

What happens if you lose it? What happens if someone swipes it?

Would you write down the combination to a safe and pin it to your bulletin board?

I did an online search and confirmed that a number of manufacturers selling these things and some of them are even titled!

  • Secure Password Manager
  • Internet Password Keeper
  • Best Password Manager
  • Password Organizer Book
  • Internet Password Log Book
  • The Personal Internet Address and Password Organizer

If you have a book of secrets, wouldn’t you want it to be as plain as possible? Maybe you’d even want to disguise it like a kids fairy tale book or a textbook on quantum mechanics.

You wouldn’t want to attract attention to it! Continue reading

Purchases On Google Buy Buttons

 

Google Buy Buttons on Ads

Google wants to make it easier for people to buy products on their mobile devices and are about to start testing “Buy” buttons on mobile ads.

Tests of the “Purchases on Google” program are beginning with select national retailers. Consumers will start seeing the new “buy” buttons in search results. When the button is clicked, they will be taken to a page, hosted by Google, where the product can be purchased.

The retailers will sell and ship the orders, not Google.

Google said on it’s Inside Adwords blog, that just under $1 trillion of in-store purchases in the United States were influenced by mobile search before or during  shopping trips; that’s about 28% of total sales.

“For retailers, opting in to Purchases on Google means improved mobile conversions thanks to a simplified checkout process. Participating retailers only pay for clicks on the shopping ads to the product page; all clicks and interactions on the product page are free. While Google hosts the product page and provides purchase protection for customers, retailers own the customer communication and can offer customers the option to receive marketing and promotional messages.”

Continue reading