Easy, Fast Way to Improve Site Traffic
In this article, I’m going to show you a trick for how to rank quickly for a keyword.
It’s not easy ranking for specific keywords like it once was, especially in Google. The G works diligently to improve the search experience of people using its search engine to find the content they are looking for and developed updates to their algorithms to filter out some of the tactics used to increase rankings for coveted keywords.
Focus on Long Tail Keywords
It’s much easier to rank for long-tail keywords than for broad inquiries. It would be difficult to rank for the term “Real Estate,” especially on page one or even page two.
Narrowing it down, someone searching for the term “Naperville Real Estate” might have different needs and therefore motives. It could be a buyer, seller or someone simply interested in what their house is worth. “3 bedroom brick ranch in Naperville.” is much more specific, but it might be used by a buyer or seller. You need to match the visitor’s intent.
Another example might be the keywords, “Golf,” “Golf clubs,” “Wilson golf clubs” and “Wilson Profile XLS Full Set.” Optimizing as specifically as possible is easier to win (although not necessarily easy, depending on the niche).
People are using longer and longer keyword strings. They’ve learned how to get the information they’re looking for by searching smarter and they are using more of a natural language query.
In some niches it is now becoming difficult to rank for 2 and 3-word phrases. And Google’s John Wiley says that 15% of their daily search traffic is for terms that have never been queried before. This is due, in part, to people using mobile devices to find products and services. They may have searched for “Chicago deep dish pizza,” but now they might ask Siri or Cortana, “What’s the best deep dish pizza in Chicago?” (That’s an 8-word long-tail keyword query)
How to Quickly Rank for a Keyword
Some recommend optimizing each page for a specific keyword or 2-3 tightly related keywords. We have seen success with that approach, but we also recommend using similar terms in your page content. Don’t be too rigorous about your focus keyword.
One of the fastest ways to increase targeted visitors to your website organically is to determine what phrases you rank for on the 2nd page (positions 11-20) and work to get those rankings to the top 10.
What phrases are we ranking for? In Google Analytics, go to Acquisition->Search Engine Optimization->Queries. (This data used to be in Google Webmaster Tools, now referred to as Search Console and you must have Search Console integrated with Google Analytics.)
See your phrases and rankings.
Click on Average Position to sort from position 1 on up. Hopefully, you’ll have lots of key phrases with an average position of 1-10.
Now look for keywords with an average position of 11-20. These are where you rank on page 2 and you should focus on these to get onto page 1. You can set an advanced filter report in Google Analytics to show you ‘Average Position’ greater than 10. Then sort by average positions.
Once you’ve found keywords or phrases that are close to page 1, find the pages and confirm the rankings.
Another option is to try and get some keywords that rank out of the top 3 on page 1 to rank higher. Here’s how to do it.
How to Improve Keyword Ranking
You can often improve the page by simply adjusting your keywords for the page, or by adding some related terms so that you don’t appear to be over-optimising.
You can add more text or media to make the page better or more comprehensive. Sometimes linking out to an authority site will give you an extra pop. And you’d do well to get some inbound links to the page, both on-site and off-site, such as links from some of your other blog posts or guest blog posts you’ve written elsewhere.
Use the keyword more often in content (without making it look like you’re keyword spamming), especially in headlines or sub-headlines. And finally adding or optimizing images can be very effective.