July 24, 2016

Website and Internet Marketing Definitions (April 8, 2011)

Added this week to my Internet Marketing Glossary at WebAsylum.com.

Alt Tags
Alt tags area form of meta tags used to provide more information about an image on a website. The tags are added by the webmaster when the images are put on a web page. Originally, alt-tags were designed for people with impaired vision to use browsers that would read the tags to the user letting them know more about the image. Search engines began using the information when indexing web pages.

Header Tags (or Headline Tags)
Header tags (H1, H2, H3, etc) are used to highlight text on a webpage, usually in headlines or sub-headlines, and are sometimes used by search engines to determine what a page is about, so it’s important to include appropriate keywords for the website and page in particular in header or H1 tags.

One of many programming languages used to control web pages, among other things. However, Javascript is not understood very well by search engines and many will suggest avoiding it when build navigation on web pages.

Lead Magnet
Something of value that you give away, usually on a squeeze page, in exchange for getting an email address and name. (Some call this an ethical bribe) The lead magnet is often delivered electronically, such as a report, white paper, newsletter, spreadsheet or software.

Content put on a webpageor blog post that is designed to attract a lot of attention and specifically links from other sites. Inbound links from other websites help with search engine ranking (and links on other sites can help build awareness and traffic.) Linkbait can be something creative or funny or provacative. Lists are especially popular. It could be a glossary. It could be a video, survey, picture or even a live feed.

Meta Descriptions
Meta description code is usually what shows up on a SERP as the description of what the web page is all about. Some search engines use the meta description in their algorithms to determine how the page should be indexed, so it’s important to use preferred keywords in meta descriptions. If a meta description is not included for a page, the search engines show a random piece of text from the site, so it’s important to write specific meta descriptions for each page of your website.

Similar to linkbait, social bait is content created for a website specifically to attract interest in social media, such as comments on Twitter or references to the content on Facebook. The socialbait content could be a blog post, online game, quiz, video, commentary, pictures or video. It could also be social media content that is created to be picked up on other social media sites.

Squeeze Page
A web page specifically designed to squeeze at least minimal information from a prospect (or even a current customer to get them into a different email list). Most squeeze pages focus specifically on getting someone to opt-in to an email list and don’t usually have distractions from the goal, such as site navigation.

Title Tags
Meta description of a web page that shows up at the top of a browserand reinforces for the visitor what the page is about. The code for meta descriptions is put in the background of the page. Some search engines use the words in title tags to identify what the page is all about. Each page on a website should have separate and specific title tags.

Trust Marks
Trust Marks or Trust Signals are webpage elements that convey authenticity and security to site visitors. Logos, testimonials and secure badges are all trust marks.

What website development or Internet Marketing Definitions are you interested in?

Where do all the good ideas come from?

My friend Liz Strauss likes to say, "The people who will get rich on the
Internet are those who solve a problem the Internet didn't cause."  I think you could succeed with that
mindset OR of solving problems created BY the Internet!  But Liz says,
"There are way more problems the Internet didn't cause … that still
need solving. :)"  Point taken.

Almost everyone with a blog or website wants to achieve website success and that often involves providing a solution to someone's problem or creating a memorable experience that supercharges your marketing and therefore your traffic. 

So where do the great ideas come from?  There are many components to a successful website, including design, writing, products and services, pricing. You might want (or need) good ideas for all pieces of your site.

Web designers sometimes look at other designs for inspiration on sites they're working on.  Some get ideas using design directories. Sometimes, you can get ideas from the portfolios of other web designers.

Web strategists and entrepreneurs can find ideas by studying what has worked on other websites.  Even something like "10 Totally Stupid Ideas That Made Someone Rich

Writers get inspiration from studying the works of others without plagiarizing. "If you take it from one source it's plagiarizing. If you take it from multiple sources, it's RESEARCH." (Some famous writer said that – can't remember who)

Bloggers are taught to read the blogs of others in their niche, and I think anyone (bloggers, affiliate marketers, corporate webmasters, et al) can get great information on what people are looking for and the solutions you can provide by reading those blogs and forums in the same niche.

So, whether you're a writer, marketer, entrepreneur or anyone hoping for Website ROI, it pays to listen to what your prospects, customers and even competitors are saying.  What are their needs?  What words do they use to describe their needs? (They may use those terms to find you in search engines)

Here are some simple search tips that may help you out:

To find websites or blogs with a keyword in the URL, type "inurl:" and follow it with the keyword in a Google search bar.  Let's use gardening as an example.  If you type "inurl:gardening", Google supplies you with a list of 20 million+ websites with "gardening" in the URL.

Good luck wading through all of those.

The keyword you specify might be found in the domain name, such as Gardening.com or it might be in the path of the URL, such as www.marthastewart.com/gardening.

Check out a few sites and refine your search, such as "inurl:tomato gardening," which results in 228,000 web pages.

Notice that some of the results use "garden" and not "gardening," so it's not 100% accurate.  But compare these results with just entering "tomato gardening" into a search engine.

To search for terms in the title of a blog post, use "intitle:KEYWORD"  As an example, try "intitle:gardening" or "intitle:tomato gardening"

Want to find a forum that discusses your niche?  Search "KEYWORD + forum"  Example: "tomato gardening + forum"

That's all the time we have today boys and girls.  I'm going to continue this series this week.  Comments?  Questions?

What is your most pressing issue, obstacle or concern regarding creating your effective web presence?

One of my coaching clients counsels others of effective website development, social meda and online marketing.  I am subscribed to her email list.  She recently sent out an email to her followers asking:"What is your most pressing issue, obstacle or concern regarding creating your effective web presence?"

I'll be interested in the responses.  But I thought I would share the answers I've gotten from our customers:

"Speaking from experience, our customers are most
challenged by developing the content for their site, especially page content
that is benefit rich and has clear calls to action.

But the key that is sorely lacking on most
websites is a plan.  Most websites fail
because the owner fails to set specific measureable goals and create a plan to
achieve them."

If you have a website that needs to be fixed, or you are building one from the ground up, you should develop a plan that lists your objectives and then create tactics and strategies to achieve them.  That's easier said than done, but if you do it, you'll be ahead of at least 90% of other sites, including your direct competitors.

Developing site content that immediately defines you and engages your visitor will lead to conversion of the goals you set when you began your plan.

You'll need to monitor your success and adjust accordingly, but you'll be better off.

These two tips are part of my "5 Biggest Mistakes Most People Make With Their Website" tutorial, a free course delivered by email.

I'd be interested in your feedback on the course, but also your answewrs tothe question, "What is your most pressing issue, obstacle or concern

regarding creating your effective web presence?"

— Kurt Scholle