Know What You Know

Tweet The Direct Marketing Association released their "Web Analytics Report" this week.  The survey of marketers overwhelmingly rated web metrics as the most important key to campaign evaluation, scoring 5.8 out of a possible 7.0. Duh!  At the very least, and for most SMBs, having minimal website metrics is a crucial aspect of evaluating website […]

What You Can Learn From the Top Internet Retailers

Tweet Web traffic analysis company Compete is reporting that Amazon.com and Walmart.com were the busiest retail Web sites during December. Wal-Mart had 40.7 million visitors, while Amazon handled 57.8 million. But, Amazon was the overwhelming winner in online sales with 10.7 million transactions to Walmart’s 2.99 million. Amazon converted a higher percentage of web traffic […]

FYI-Online Holiday Spending Rises

Tweet comScore Networks released a report this week on consumer spending at retail sites in the United States.  From November 1 through December 3 of this year, the company reported a 17% increase in the number of online buyers, who are spending 7% more than for the same period last year.  comScore pegged online buying […]