Tweet One of the best ways to improve a website and increase your ROI is to revise your copywriting. All too often, a site's content is never updated. Here is an exercise that we often do to begin developing content for a site that you may find useful. Approach the page as if you can […]
People Buy What They Want, Not What They Need
Tweet Here’s something I learned while looking up other things. A guy is blogging today about Internet marketing being all about selling benefits; of creating new needs and wants. And then goes further to say that you can reinforce those needs by selling them ideals. (EG: a Hummer is not just transportation, it’s a coveted […]
Test Your Marketing & Improve Conversion by Sitting on the Hotseat
Tweet I’m a fan of author and information marketer, Dan Kennedy. Kennedy and his partner Bill Glazer have built an enviable franchise, including books, newsletters, conferences, training, etc. And around the country, there are Glazer-Kennedy Inner Circle Chapter Meetings where everyone has a chance to discuss marketing, exchange ideas and to network. In Chicago, the […]