People Buy What They Want, Not What They Need

Tweet Here’s something I learned while looking up other things.  A guy is blogging today about Internet marketing being all about selling benefits; of creating new needs and wants.  And then goes further to say that you can reinforce those needs by selling them ideals. (EG: a Hummer is not just transportation, it’s a coveted […]

Test Your Marketing & Improve Conversion by Sitting on the Hotseat

Tweet I’m a fan of author and information marketer, Dan Kennedy.  Kennedy and his partner Bill Glazer have built an enviable franchise, including books, newsletters, conferences, training, etc.  And around the country, there are Glazer-Kennedy Inner Circle Chapter Meetings where everyone has a chance to discuss marketing, exchange ideas and to network.  In Chicago, the […]