Website visitors do not read web pages. They scan web pages and even if they’re interested in what you have to say, the vast majority of visitors will only skim through.
Effective web copywriting is ‘chunked.’
How to Revise Website Content to Increase Interest & Conversions, Pt 1
Most people who visit a website are looking for a solution. Does your website convey your solution in an easy to read manner?
A Confused Mind Says No
Tweet I attended the National Speakers Association Illinois Chapter meeting on Friday. The keynote speaker, Ford Saeks, is an interesting guy. A former juvenile delinquent, he started a painting company when he was 15, and eventually developed a product to store bikes in a garage vertically. He owns the patent on another product that combined […]