Gift Shop Marketing

Tweet For several years I have been  a speaker/trainer at the North American Celtic Trade Association‘s annual Celtic Marketplace near Chicago for buyers and vendors. I reviewed dozens of member websites and made recommendations on everything from design to messaging and marketing. I’ve written articles for their newsletter, Seanchai, on website success, and most recently […]

How to Find Your Perfect Audience

how to create target personas using surveys

Tweet How to Create Target Personas This post is a followup to Writing Content for a Website. In this post, we are going to cover a very new and counter-intuitive way to find your perfect audience using surveys. Content can also be used to rank higher in Google, Bing and Yahoo. For more on that, […]

Professional Networking Tips

Tweet Promote Your Business by Building Relationships Building the best business relationships usually means meeting in person. Find out why and how to give yourself an edge with the professional networking tips in this article. Networking = Marketing Businesses don’t survive without marketing. And almost all businesses benefit from increasing or improving various types of […]