Tweet Determining the Core Desire of your Target Audience Following up on my recent post, Writing Content for a Website, I was watching a video by Charles Kirkland this weekend on Core Desires of Audiences. The training was for targeting audiences with paid advertising, but I think it’s important to consider when writing website content […]
Tweet Site Content and the Stage of the Buying Cycle There are Two Types of Website Visitors at Different Stages in the Buying Cycle Our friends at Orbit Media in Chicago posted an awesome Infographic that illustrates the difference between writing content for a website and a blog based on visitor intent and where they […]
Tweet Call To Action Definition This is the 4th article of a 5-part series on creating successful website content. One of the most important elements of site content is a Call To Action (CTA), which is defined as ‘an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “click […]