Gift Shop Marketing

Tweet For several years I have been  a speaker/trainer at the North American Celtic Trade Association‘s annual Celtic Marketplace near Chicago for buyers and vendors. I reviewed dozens of member websites and made recommendations on everything from design to messaging and marketing. I’ve written articles for their newsletter, Seanchai, on website success, and most recently […]

Content Strategy

Tweet What is Content Marketing? To develop a content strategy begins with understanding what content marketing is. In this post, we will define content marketing and share a dozen links to more tips and resources. Like Social Media, Content Marketing isn’t new. The way we communicate using social, including blog content, has evolved with technology. […]

Audience Core Desires

core desires of your target audience

Tweet Determining the Core Desire of your Target Audience Following up on my recent post, Writing Content for a Website, I was watching a video by Charles Kirkland this weekend on Core Desires of Audiences. The training was for targeting audiences with paid advertising, but I think it’s important to consider when writing website content […]