Pagespeed Insights: How to Use a Website Speed Test

Tweet Google Ranks Sites Based on How Fast They Load Learn how and why you should use a website speed test to find out how fast it loads.  You don’t want to be penalized for a slow page load time on your site. Google and other search engines are emphasizing how quickly pages load, especially […]

Gift Shop Marketing

Tweet For several years I have been  a speaker/trainer at the North American Celtic Trade Association‘s annual Celtic Marketplace near Chicago for buyers and vendors. I reviewed dozens of member websites and made recommendations on everything from design to messaging and marketing. I’ve written articles for their newsletter, Seanchai, on website success, and most recently […]

Content Strategy

Tweet What is Content Marketing? To develop a content strategy begins with understanding what content marketing is. In this post, we will define content marketing and share a dozen links to more tips and resources. Like Social Media, Content Marketing isn’t new. The way we communicate using social, including blog content, has evolved with technology. […]