Tweet Notes gleaned from the Twitter feed at Interactive Local Media West. Yesterday they discussed leads at the #ILMWest Conference. It’s a top subject of sales people, marketers, SMB owners and business development pros. Where do you get leads? Where do you get online leads? What is a lead? What makes a good lead? The […]
Social Media Timeline: Social Marketing Has Been Around Forever!
There may be some new twists or applications, but it isn’t much different than the days of people meeting in the town square or at the general store. Or more recently at a chamber function or conference. When I speak or lead workshops, I have a slide that shows social networking/marketing technology going back to the first post office in Persia 500 years BC.
Market Research: How to Tell What Your Prospects Want
So, how do you find out what your prospective customers want? How do you find the terms they use?
By visiting blogs that cover the niche. By participating in forums and other Web 2.0 communities related to your industry. By reading the publications they’re reading. By subscribing to online newsletters, both paid and free.