December 11, 2016

How to Find Your Perfect Audience

How to Create Target Personas

how to find your perfect audience using surveysThis post is a followup to Writing Content for a Website. In this post, we are going to cover a very new and counter-intuitive way to find your perfect audience using surveys.

Content can also be used to rank higher in Google, Bing and Yahoo. For more on that, click here. The strategies of attracting people to your website and converting them are vastly different, but important.

You wouldn’t try to sell air-conditioners to eskimos, would you? It would not be as big a market as selling air-conditioning to residents of the United States or Central America. Conversley, you’ll sell more mukluks north of the Canadian border than you will south of the Mexican border.

You need to understand your perfect audience’s needs so that you can create content that will appeal to them. You will also use this information to effectively market to them!

There are almost always more than one target persona, marketing persona or avatar! To keep them straight, we often name them.

Think of your avatars as sketches or dossiers of your ideal prospects that show you how to find your perfect audience.

They would certainly include their primary and secondary challenges and the solutions you can offer them. There might be information about his or her job title or role. You might include demographic information, such as age (narrow or broad), gender, occupation, salary, location, education, values, personal interests, politics, religious affiliations, media consumed, etc. Anything that helps describe your perfect audiences, their needs and what differentiates them form each other.

There is almost always something you can learn about them to ultimately increase your conversions. (And your site traffic. More on that another day.)

“Understanding who your Target Personas are and what solutions they are looking for is a mandatory requirement for Website Success.”

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Professional Networking Tips

Promote Your Business by Building Relationships

Building the best business relationships usually means meeting in person. Find out why and how to give yourself an edge with the professional networking tips in this article.

Networking = Marketing

Professional networking at MeetupsBusinesses don’t survive without marketing. And almost all businesses benefit from increasing or improving various types of marketing. More than one tactic should be tested and used. Keep the best and eliminate the rest.

What marketing works best depends primarily on 3 things…


  1. Identifying your target audiences (and there are usually more than 1)
  2. The needs or solutions being sought by each target audience
  3. Where those target audiences hang out and how they can be engaged

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7 Best, Common or Creative Ways to Find Work.

I need work

I need work!

Need a job? Here are 7 ways to find work.

When I chaired the Tech Alliance at the Naperville Chamber of Commerce, I was always asked to help people find a job or connect with someone for business development.  Not surprisingly, in this economy, I still get approached from time-to-time and I find nothing more rewarding than helping someone out.  I appreciate when people have helped me, so I think of it as paying things back.

I got an email from James, a great guy, I hadn’t spoken with in several years.  Here is what he wrote and my 7 ideas to help him find work doing Apple computer support and training in Chicago’s western suburbs.

Hi Kurt!

LONG time, no see! Hope you’re doing well…

I wanted to run this by you – I have no idea if you can be of any help, but it didn’t cost me anything to ask!

I NEED more work! Like, I’m really getting quite desperate!! I’ve thought of all kinds of things, but after brainstorming a bit, this might be the best idea of them all!!

I am quite an expert now (if you don’t mind me saying:) with Apple products, and I’m ALWAYS being called by family and close friends when they have issues or don’t know how to use something. I’ve done enough consulting work to have made thousands and thousands by now! LOL

I wondered if you have any ideas on how to reach people with these services. You are connected to the technology world, that’s why I thought to ask you!

Any thoughts might be helpful. I know FB and LI are places, I wonder if there are any people or groups that you know personally that might be good for me to talk to..

Anyway, thanks for your time!!


He’s off to a great start, doing EXACTLY what he should be doing – Networking!  Talking to as many people as possible.  He’s leveraging the power of LinkedIn and Facebook too.

Here are my 7 ways to find work suggestions:

Hi James!

Nice to hear from you, but I’m sorry things are a bit slow. Been there, done that.

You’re not alone. Lot’s of peeps are looking for work, either a job or freelancing. The good news is, I have several ideas on how to find work.

1) Consider advertising on Craigslist. You free ads will be seen in the local area. Small biz and computer categories, I think. You could also promote photography.

2) See if you can get some testimonials on Lot’s of people search for reputable vendors there.

3) Hang out in forums and discussion groups. Answer a few questions, be helpful.

4) Meetups are a great place to network. I have one in Wheaton tomorrow. Come on by! West Suburban Business Networking You can find Meetups for all kinds of interests and attend, usually for free.

5) Probably helps to have a website – somewhere that people can find out more about what you have to offer. Many web hosts offer free sitebuilders and low cost hosting. You can also make free blogs at and You may also attract organic traffic with optimized pages for terms like “Naperville Apple support”

6) You might find freelance jobs on

7) Facebook paid ads can be amazingly cost-effective. I’m doing them for several clients, including a north suburban hair and nail salon that’s getting new ciustomers on a budget of $10/day. You can target by geographical area, gender, household income and more.

Do you have business cards for this venture? You’ll need them and I would do something to stand out. Make it unique!

I think you need a one-sheet with descriptions of the work you do and something they can carry with them.  Certainly a list of services, if not packages.  And it might help to research what solutions your market is looking for.

Hope one or more of these ideas help. I may even need to use your services with a soon to be acquisition of a Macbook.

Let’s stay in touch and I hope to see you tomorrow!


This book might help you find work.  

how to find work Take Your Career Back Jan MarinoI helped another guy get a pretty decent job recently.  I thought he could use some professional help with his resume, appearance, interviewing techniques and networking.  He had never really had to find a job.  He always was promoted from within and switched companies via contacts who recommended him.  He was never unemployed until a few years ago.  He’d hired people, so he thought he knew how to get interviews, but  finally realized that the job coach that I was recommending had some good ideas in her book, Take Back Your Career. I saw the author, Jan Marino speak at a Business United meeting earlier this year.

My dad always said that when you’re looking for work, you should spend 40 hours a week looking for a job.  He was right!  And with today’s technology, you have options for a Return On Investment like never before!

What are YOUR ideas for my friend James and anyone else who could fill out their 40-hour week of searching for a job?