We built a website a few years ago for a firm that sells an online service. “How many of these do you want to sell?” I asked. “50,000” was our customer’s reply. I explained that with a conversion rate of anywhere from less than 1% to, possibly 3-5% that he was going to have to generate significant traffic to his site to meet his goals.
He decided to focus primarily on cold calling!
“Good luck with that.”
Website Success and Return on Investment
Most plans begin with goals, but most website owners never set them. And if you can’t measure your progress, you can’t evaluate your efforts – and adjust.
Search Engines Love Blogs! (Or do they?)
An information marketer I follow and like is Russell Brunson. He posted something interesting on his blog about how often blogs come up in search rankings vs. websites. I found his conclusions to be very interesting and SURPRISING.