I was watching CNBC this week when they interviewed Marissa Mayer, who’s in charge of Google’s consumer products including mobile. She talked about the number of mobile search queries surpassing the number of search queries for the first time on Christmas Day and New Years Eve last year. In April of this year it began happening more often and now more mobile search queries are made on a daily basis, than traditional search queries.
That’s important! What is your mobile web strategy?
And it’s isn’t just search that drives mobile. Millions of people use their phones for content more often distributed to PCs. “Pulling together our Street View images, we can actually show you what your turn will look like before you make it,” Mayer said.
Mobile devices, whether smartphone, tablet or a ‘simple’ feature phone has become one of the most-used channels available today. Google says that 58% of smartphone users access the web from their phones, often more than once daily. Wow!
Mobile web development is no longer an option.
By the way, Mayer, 36, was Google’s first female engineer and is the youngest person ever to make the Fortune’s Most Powerful Women list.
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