Stongmail's 2010 Marketing Trends survey says that 48% of businesses will be increasing their overall marketing budgets in 2010 with email
and social media marketing as the leading vehicles. 69% of the 1,000 global business leaders surveyed said they will increase their email marketing budgets, while 59% said they will increase spending on social media. Search marketing comes in third with a 42% increase.
The reason for increased spending on marketing comes from a feeling by half of those surveyed that their customers will spend more this year and another 23% who think customer spending will remain flat. (8% say their customers will spend less)
Those surveyed say the top three benefits of social media marketing are:
- Awareness building (64%)
- Customer loyalty and retention (49%)
- Expanded reach (46%)
What types of marketing did the global business leaders say they would invest LESS in?
Tradeshows & Events: 44% less
Direct Mail: 42% less
But 20% will increase trade show spending and 21% said they will increase their investments in direct mail.