Website and Internet Marketing Definitions (April 8, 2011)

Added this week to my Internet Marketing Glossary at

Alt Tags
Alt tags area form of meta tags used to provide more information about an image on a website. The tags are added by the webmaster when the images are put on a web page. Originally, alt-tags were designed for people with impaired vision to use browsers that would read the tags to the user letting them know more about the image. Search engines began using the information when indexing web pages.

Header Tags (or Headline Tags)
Header tags (H1, H2, H3, etc) are used to highlight text on a webpage, usually in headlines or sub-headlines, and are sometimes used by search engines to determine what a page is about, so it’s important to include appropriate keywords for the website and page in particular in header or H1 tags.

One of many programming languages used to control web pages, among other things. However, Javascript is not understood very well by search engines and many will suggest avoiding it when build navigation on web pages.

Lead Magnet
Something of value that you give away, usually on a squeeze page, in exchange for getting an email address and name. (Some call this an ethical bribe) The lead magnet is often delivered electronically, such as a report, white paper, newsletter, spreadsheet or software.

Content put on a webpageor blog post that is designed to attract a lot of attention and specifically links from other sites. Inbound links from other websites help with search engine ranking (and links on other sites can help build awareness and traffic.) Linkbait can be something creative or funny or provacative. Lists are especially popular. It could be a glossary. It could be a video, survey, picture or even a live feed.

Meta Descriptions
Meta description code is usually what shows up on a SERP as the description of what the web page is all about. Some search engines use the meta description in their algorithms to determine how the page should be indexed, so it’s important to use preferred keywords in meta descriptions. If a meta description is not included for a page, the search engines show a random piece of text from the site, so it’s important to write specific meta descriptions for each page of your website.

Similar to linkbait, social bait is content created for a website specifically to attract interest in social media, such as comments on Twitter or references to the content on Facebook. The socialbait content could be a blog post, online game, quiz, video, commentary, pictures or video. It could also be social media content that is created to be picked up on other social media sites.

Squeeze Page
A web page specifically designed to squeeze at least minimal information from a prospect (or even a current customer to get them into a different email list). Most squeeze pages focus specifically on getting someone to opt-in to an email list and don’t usually have distractions from the goal, such as site navigation.

Title Tags
Meta description of a web page that shows up at the top of a browserand reinforces for the visitor what the page is about. The code for meta descriptions is put in the background of the page. Some search engines use the words in title tags to identify what the page is all about. Each page on a website should have separate and specific title tags.

Trust Marks
Trust Marks or Trust Signals are webpage elements that convey authenticity and security to site visitors. Logos, testimonials and secure badges are all trust marks.

What website development or Internet Marketing Definitions are you interested in?

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